By Peter Amedome
When was the last time you Google-searched someone? Or ran a quick scan on their Instagram handle? Pretty recent, right?
Exactly! In this digital age, there is a likelihood that people would have checked out your profile before actually meeting you. Regardless of what you do or what your intentions are, your actions offline and online feed into the narrative you build as your personal brand story. Everything adds up to the facts and experiences that determine how people see you.
How do you want to be remembered?
The good news is, you can control the narrative. You can shape what people see and hear about you. But first, you have to decide: What is your story? What are your unique skills and attributes? What is your purpose? And how does it align with your values, philosophy and the Heirs Holdings organisation?
Your Story Matters
Now imagine seeing an Heirs Holdings staff fighting on Third Mainland bridge? The truth is, such a view would permanently alter the way you view that person and their organisation.
While that may be an extreme scenario, the truth, your brand as an individual affects us as an organisation. Think of it as a partnership. The organisation’s brand boosts your corporate profile and your personal brand helps the organisation push its mission further.
So, without eating deep into your time, here are a few tips to guide you as you build your personal and professional brand.
- Build up your personal brand
- Google yourself. Find out what people are seeing/saying about you. Clean up your social media or any content that does not elevate your desired image.
- Wear your lapel pin on at work and when attending work events
- Distribute your business cards whenever you attend events (This is great for building personal and professional contacts)
Be approachable, well-mannered and helpful in everyday activities.
- Gain some credibility
- People respect consistency. You should certainly demonstrate that your personal brand is part of your industry’s current conversation
- Attend industry events when possible and leave an impression
- Write on your area of expertise for internal (HH People) and external placement within your organisation
Build an online presence that reflects your brand and your expertise.
- Gain an audience of like minds
- These days, this is how we measure people’s “value” especially online. When you have people listening to what you have to say, you are on your way to becoming a key brand advocate.
- Stay relevant
Get out there and let your light shine!
